"Failure is not an option" - Oh yes it is pinhead, and you'd better come up with a contingency plan because failure is likely if you're using a desperate phrase like this.
"Core competency" - Business people like to make what they say sound important, so they take simple words and make them complicated. Thus "skill" becomes "core competency."
"Empowerment" - This is some Harvard MBA term that means you have permission to use your brain. It's as if the American workforce was sitting around helpless and thinking: "If only someone would come along and empower us. What a crock.
"Synergistic" - You can't attend a business meeting without some empty suit uttering this word. Synergy is created when people work in concert to create an outcome that is of greater value than the total of the individual inputs. In corporate-speak, synergy means that management is empowering employees to work together to develop the core competencies needed for success. And failure is not an option. Pure crapola.
"Closure" - Everybody's looking for it, no matter what the issue. "We need to get closure on that" or "She'll never be at peace until she gets closure." Whoever's hoarding the closure out there, please share!
"It is what it is" - Was someone going around saying: "It isn't what it is", because a lot of people are trying to set the record straight with this stupid phrase. Stop saying it.
"Giving 110 percent" - Can't be done bucko.
"Carbon footprint" - It's a nice notion that individuals can alter the earth's atmosphere by small behavioral changes. I'm not sure how much difference it will make to the planet, but if you want to bike instead of drive to work, fine, just stop yammering about your carbon footprint.
"Highly unique" - Unique will do it. There are no degrees of unique.
"Terrible tragedy" - A favorite with newscasters...as opposed to a wonderful tragedy!
Redundancies: Honest truth, free gift, foreign import, trained professional, past history, and one of my favorites, criminal lawyer.
Am I a snob? I don't think so. It just pains me to hear what is becoming of our wonderful language. Maybe I shouldn't worry so much...at the rate we're going, we'll all be speaking Spanish in a few years.
SEE DATES ABOVE RIGHT FOR OTHER POSTS FROM "BRAINDROPS".
LOOKING FOR A WORTHY CHARITY? TRY THESE FOLKS: Children's Craniofacial Association
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